...By giving prominence to human perception, it can create services that are sources of pleasure and of personal reward. Holistic in its approach, it embodies the service while making it more sensitive and allows for sharing and co-creation. This is a major development in the field of marketing that comes closer to the final consumer and his conscious and unconscious needs."

BIOGRAPHY
«10 years of experience in sensory marketing and customer experience, Founder of X+M, Consulting and design of memorable experiences...»

Cco-author with Agnès Giboreau of Sensory Marketing, a comprehensive approach to products and services - 2nd ed. Edition Vuibert 2012. 
Member of ADETEM and SDN, Laurence graduated from IAE Paris and ESCEM and has a bachelor's English literature.

EXPERTISE
-Audit of customer experience
-Measure of customer experience...
-Experience Design 
-"Unfocus" groups 
-Experiential safaris